The intricate relationship between a brand and a customer is only established and strengthened due to marketing.

It connects the consumers to a brand, tells them about new products and services they may benefit from, and ensures the bread and butter of almost all organizations and businesses.

It’s no wonder the marketing industry in the United States is a $43 million business, with nearly 355,000 workers.

If you want to jump on the bandwagon and pursue your passion for marketing, we’re here to help you ace your interview to land your dream job in no time!

Here are some of the most common questions that recruiters and managers ask when hiring for a marketing position.

recruiters and managers ask when hiring

Why Did You Choose Marketing As A Career?

This is one of the most commonly asked questions in an interview for any entry-level marketing job.

They want to know  why you chose this career path and why you expect to succeed. Your answer will help them conclude whether you find the work exciting enough to go above and beyond to complete projects.

In addition to highlighting what motivated you to choose this career path, you should  respond based on your experience, convincing  the interviewer that you’re the right fit for the job.

What Were Your Responsibilities In Your Recent Role?

You may encounter several variations of the same question when you apply for a marketing job, but you should know there’s only one thing that the interviewer is looking for—whether you’re just saying a bunch of things or if you have the experience to back it up.

Start by describing what your recent position entailed by brushing up on what you did. Try to highlight all your milestones and accomplishments. You should also double down on leadership roles you  held or any challenges you resolved.

Why Did You Apply For This Position?

Now that the interviewer has learned a bit about your background and skills, they’ll hit you with the ultimate “why did you apply for this job?” question. In other words, what they’re really asking you is, “what makes you think you’re better than everyone else who applied for the position?”

This is where you need to bring  your A-game. Being unemployed or needing a job isn’t a good enough reason for a marketing firm to hire you. You need to research the company, find out about their past or ongoing projects, read the job description, and then formulate your answer.

Clearly identify why your skillset makes you the best person for the job and present specific reasons why this role is the next right step in your career.

job interview coach

If you’re looking for more guidance and want to brush up on your interview skills to land the marketing job of your dreams, look for an expert job interview coach near you!

At The Interview Guru™, we offer premier executive interview coaching and online interview training for employees to help individuals applying for jobs across various industries, including marketing.

Whether you require training for a panel interview or want to ace the good old, one-on-one interview, our expert interview coaches have got your back!

Contact us to find out more about our services today.